{"id":4328,"date":"2018-02-22T09:00:21","date_gmt":"2018-02-22T09:00:21","guid":{"rendered":"https:\/\/digital-life-solutions.com\/cum-imi-poate-imbunatati-optimizarea-imaginilor-site-ul\/"},"modified":"2018-02-27T08:25:26","modified_gmt":"2018-02-27T08:25:26","slug":"how-can-my-site-improve-the-optimization-of-images","status":"publish","type":"post","link":"https:\/\/digital-life-solutions.com\/en\/how-can-my-site-improve-the-optimization-of-images\/","title":{"rendered":"How can my site improve the optimization of images?"},"content":{"rendered":"

In the era of internet and speed, the most important thing is to make yourself known and make your voice heard. And when it comes to nowadays\u2019 competition, you\u2019re going to need every available tool you might get. Fortunately, the optimization of images is something that many ignore and that professionals value extremely highly. And today we\u2019re going to talk about a few pieces of advice about the improvement of the optimization of images.<\/p>\n

\"How<\/p>\n

First of all, let\u2019s understand what SEO means and why we need it. SEO (Search Engine Optimization) represents the totality of procedures that lead to the improvement of a site so that it appears as high as possible within the search engines. Basically, the more optimized your site is, the bigger are the chances of getting on the first page of the search engines, the thing we are all aiming for. When was the last time you got as far as the second page in Google? We only check that out in extreme cases.<\/p>\n

What\u2019s the connection between the optimization of images and SEO?<\/h3>\n

It is said that a picture is worth a thousand words and this is just as valid when it comes to SEO. A major SEO element, the optimization of images, is one of the first steps that need to be taken towards this direction. It\u2019s easy to implement and has considerable results, the optimization of images should constitute a solid base, for the beginning. Here are some ideas regarding how you can do this as professionally as possible:<\/p>\n

1. Naming the picture<\/h2>\n

Google will search and appreciate more those images that have as part of their name a part or even the whole above word. To put it simply, by giving a specific example, the above image is labelled \u201cSEO\u201d, in case we chose \u201cSEO\u201d to be the keyword of the article. The more images we have that contain within their names the keyword\/s, the more Google will appreciate the site and the better it will be indexed. What does this actually mean? Your chances of appearing on the first page of Google search are a lot higher if you optimize the images even just by name changing.<\/p>\n

2. Using relevant tags<\/h2>\n

Even though tags don\u2019t resume at images, they are an essential aspect to take into account. The optimization of images through using correct tags is one of the best SEO practices. Practically, the more relevant tags you use, the better.<\/p>\n

What do tags need to contain?<\/strong> As a common sense rule, they need to contain the keyword\/s, fragments from the keyword or some variations. Let\u2019s look at a concrete example: we have to use the keywords \u201cgames for kids\u201d for our website that has as main area of activity the trade of games for children. However, from Google\u2019s perspective, people are more likely to type in just \u201cgames children\u201d rather than \u201cgames for children\u201d when they are searching on the famous search engine. Therefore, your tags will be (and not only): \u201cgames\u201d, \u201cchildren\u201d, \u201cgames children\u201d, \u201cgames for children\u201d, \u201cchildren\u2019s games\u201d and so forth. Basically, the more there are, and the more relevant they are, the better. The same is valid for the optimization of images.<\/p>\n

3. The size of the images<\/h2>\n

Here we have to talk about 2 types of size: resolution and the occupied space.<\/p>\n

The resolution<\/strong> of an image can be an extremely essential factor for SEO. You have to take into account that an image of a very high resolution that appears very clearly on a desktop will be very poor visually on a mobile device. The same way that the optimization of images for mobiles exclusively will be disastrous for tablets or desktops. What\u2019s the right answer then? The answer lies in balance, balance that we\u2019ve found through our experience.<\/p>\n

The space occupied<\/strong> by images also represents a relevant factor. A 1MB image will load a lot harder than a 500 KB one. This means that a page that loads faster, a page that uses less internet band and implicitly a page that is better seen than Google. That\u2019s why the optimization of images is very important in this meaning.<\/p>\n

What\u2019s the best format of the images, in order to occupy less space?\u00a0<\/strong><\/h3>\n