In a world that is becoming more and more digital, the industry of e-commerce is one of the most dynamic ones. An industry that took over the internet and that doesn’t seem to be anywhere near wearing out. A very large cake out of which anyone can still take a piece. And if you wish to take a piece of this cake, you need an E-commerce guide for beginners. Read more to find out which are those first initial steps in this digital world.
What is e-commerce?
According to Wikipedia, e-commerce is basically the activity of buying or selling through transmitting data to the distance, an activity specific to the expansionist policy of the commercial companies’ marketing. Basically all these online shops practice e-commerce. Regardless if we sell products, services or ideas, e-commerce isn’t all that different from the classical one, except the fact that all the processes take place in the virtual world.
Why is e-commerce growing so much in Romania?
Anul 2017 a reprezentat un an important pentru romanii care au facut cumparaturi online. A fost pentru prima oara in cadrul spatiului virtual romanesc cand achizitiile online au fost mai mari decat achizitiile offline in cadrul evenimentelor de anvergura (cum ar fi Black Friday), si primul an in care oamenii au facut cele mai multe cumparaturi online de pe telefon, mai mult decat de pe orice alt dispozitiv. Practic 2017 a dat startul pentru industria de Ecommerce din Romania, a fost rampa de lansare a cumparaturilor facute online, din confortul propriei case.
The year of 2017 represented a crucial year for the Romanians who shopped online. It was for the first time within the Romanian virtual space when the online acquisitions were higher than the offline ones within popular events (such as Black Friday) and the first year when people made more purchases from their phone, more than from any other device. Basically, 2017 gave the start for the industry of e-commerce from Romania, it was the launching phase of the purchases made within the online, from the comfort of one’s own home.
E-commerce in numbers
There are plenty of statistics and analysis made in detail about the industry of e-commerce from Romania. With an annual growth of over 10% each year and a forecast for 2018 which sees this industry getting at $2.4 milliard, e-commerce definitely has to be taken into account by all the entrepreneurs that have a vision.
How can I have a successful e-commerce kind of business?
Just like any other business, you will have to do your homework beforehand. As about the advice we, Digital Life Solutions, can give you, they are in the area of marketing and professional structure of the site. More than that, we deal with the topic of e-commerce through the perspective of our various fields of activity, from copywriting up to our presence in the field of social media. Of the other segments of an e-commerce kind of business you will have to deal with.
Point is, there is plenty of room for everyone in this industry that is in full expansion. And if you are not convinced of the advantages e-commerce brings, compared to classical, offline one, let’s recap some of the major ones:
- E-commerce will get to far more clients from the whole country, even from the entire world, than the classical one could have ever imagined. In a world of the internet, we can connect anytime, anywhere with anyone. If you ever thought of how profitable it would be to reach possible clients from China, now with the help of e-commerce this is possible.
- Accessibility. An electronic shop is open 24/7, whereas a traditional one isn’t. What does this mean? That you can make sales during the night, while you are sound asleep and your clients have the possibility of shopping even if they get home from work at 10
- The supply chain. If when it comes to a traditional store you have to be prepared from the start with having quite a variety of products, e-commerce gives you the chance of specializing on one specific product, from the start. Smaller stock, better defined audience.
- The interaction with the clients. Even if we talk about one specific case, which mostly is up to everyone’s preferences, there are people who don’t want to or merely can’t leave their house in order to go to a shop, be it that we talk about people who avoid human contact or people who have 2 kids full of energy at home who they can’t leave unsupervised for more than 3 seconds, online stores answer their needs.
If we managed to raise your curiosity enough regarding the topic of e-commerce, and having your own online shop is an idea that you like, we can help you both with information and with services that can transform and ordinary store in an exceptional one. Because the field of web development is the one that makes us from an ordinary team an exceptional one.