You want to find out how it’s possible to have better content on your site? Or maybe you just want to know what copywriting is and why it’s useful? Because this is today’s topic, we’ll talk about copywriting and a couple of steps that need to be followed in order to have successful copywriting.
What is copywriting?
We begin today’s article by explaining first of all what copywriting is and what it implies. This is because, in Romania for instance, this field is still at an incipient phase and it’s regarded with a fair amount of skepticism. And in case you already know what a copywriter does, now is your chance to refresh your memory.
According to the dictionary, a copywriter is an employee of an advertising company, responsible for the creation of texts that are included in the advertising messages. This is the traditional definition, from before the diversification of various tools by the internet. A copywriter deals with all the necessary texts for an advertising campaign.
But what does it mean to be a copywriter nowadays?
Nowadays copywriting has become and independent field that divides in various branches, each of them being specialized on a certain sector. Here are the main branches of copywriting:
1. Search Engine Optimization (SEO) Copywriting
This kind of copywriting is made especially to grow the visibility of the articles and implicitly, that of the site. It doesn’t really matter if the purpose of the article is an informative one or wishes to sell something, what matters for it to be as visible as possible within the search engines. How can this be done? By using keywords several times, within the same article. To take a practical example, imagine that the keyword is “copywriting”. You might have already spotted it a couple of times here and you’ll probably come across it again. But about SEO we talk separately and we invite you to take a look at that section as well where we talk in detail about optimization for search engines.
2. Sales copywriting
This type of copywriting is used to sell. Nothing more, nothing less. The ones dealing with this kind of writing usually have some sales experience because they need to know very well the human psychology and the ways through which people can be persuaded to buy. Also, this means a good technical knowledge of the products.
3. Technical copywriting
This writing represents a specific branch that focuses strictly on technical themes and topics with a high level of complexity. This kind of text is not usually used for selling and neither is it written by a sells copywriter. Think of scientific magazines, where the editors are usually people from the academic and/ or research field. They are not necessarily professional writers but they know the subject really well. So well, as a matter of fact, that they are the only ones that could write about it.
4. Content copywriting
Content writing is by far the most widespread kind of copywriting, because it doesn’t focus on one specific subject. It’s not made to sell only. It’s to create content for a client, whether we talk about the content per-se of the site or blog articles, informative newsletters and so forth.
5. Creative copywriting
This kind of writing lies a bit closer to the original meaning of the job, before the appearance of the internet. Creative style focuses a lot on slogans, texts or titles. It resembles a little the sells copywriting just that here you need a concentrated creativity and you surely need marketing experience.
Obviously, each one of these main branches has other sub branches, such as blog writing or ghost writing. But this is the foundation when we talk about copywriting. It may seem more complicated than you imagined but along with the appearance of the internet, this field has also evolved.
What to begin with? What’s the best form of copywriting?
First of all, it’s recommended that you specialize in a certain kind of copywriting. Here it depends a lot on your experience and your preferences/ talents. Just like in any other field, it’s better to focus on a specific branch than to be a writer in the general sense of the word.
Are there specializing courses? What studies do I need to have in order to become a copywriter?
Of course, there are both courses for beginners and specializing courses as well, but as a main ground it’s usually good to have either experience in communications (Faculty of Letters, to be more specific) or marketing experience (in case you want to specialize in sales copywriting). But as I’ve already mentioned above, this field is still at its beginning in certain countries, such as Romania, therefore you haven’t misses out on much yet. On the contrary, the latest trends show that people are becoming more and more interested in the online environment. And where there’s a site, a product, an online shop, there’s also the need of a copywriter.
That’s why we suggest you to gather as many information as possible and to continue following the Digital Life Solutions’ website because here we tackle a lot the topic of SEO and copywriting.
But before we come to an end, we are curious to know what kind of copywriting would suit you the best? We are looking forward to your answer in the comments’ section.