If you are reading this article in 2017 (close to 2018), most likely you don’t require any further information on social media. Questions such as “What’s a social media?” or “Is promotion within social media important?” have become quite rhetorical over the past years.
We all know how important it is to be present on as many social media platforms as possible. How many of them? The more the merrier. Gary Vaynerchuck, one of the biggest players from the area of social media, considers that we have to be present on at least 4 platforms, actively.
It’s just that we’re not all like Gary Vaynerchuck and we don’t have all the available time for social media. That’s why being present and active at the same time on minimum 4 platforms might prove to be quite difficult.
This is where HootSuite comes in, the platform dedicated to active presence on all the big social media channels. The whole point of this platform is to offer visibility and create a content that will be posted on each social media that you wish to be active on. No more fretting about the special formats that each site requires and you won’t be worried any longer whether you covered all of the platforms.
Why is it so important to be active on so many social media platforms?
And HootSuite is worth a thousand social media platforms. As we mentioned earlier, here you will find most of the essential social media platforms (Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube and so forth) but also adjacent apps (MailChimp, Tumblr, etc.). It’s basically a control panel for all of these.
A control panel where you can always access important data regarding your posts. HootSuite doesn’t limit to the mere possibility of posting on all the platforms from one single place but it also offers the possibility to study graphics and statistics regarding the evolution of your posts. All of these in order to be one step ahead, to be able to measure the evolution of your business in the online environment, in a safe and efficient manner.
The HootSuite app exists from 2008 and nowadays it got to over 15 million users from over 175 countries. Over 15 million users understood that being present on one social media only is not enough. And amongst these 15 million users you can count HBO, Virgin Group and Panasonic.
What are the costs of such an app?
Just like any other quality service, HootSuite comes in a trial version and a premium one. It also comes with the possibility of using the free version but given the case you want more functions and statistics, you’re going to have to go for the paid one.
Whatever your choice might be, we invite you to try out what the guys from HootSuite can offer. We’ve already done it and ever since, our lives on social media have become easier and way more efficient.