We live in the era of information, where most of the people have internet connection and, implicitly, some sort of an online presence. And where there’s a community of people, there’s an opportunity for marketing, for promoting and selling something. It’s just that, unlike traditional trade, here we can reach out to a great deal of people with just one site. Or maybe you don’t even need a site, a page on a social media platform is more than enough nowadays.
This is the first step towards getting inside the virtual world: your own website or a page on a social media platform. And from there on, just like any other business, you need publicity. You can have the best business on the market but without publicity all you will ensure is the impeccability of your doorstep. And in case we want to avoid this from happening, if we want a queue at your door, you will need promotion or the online environment.
Why do I need SEO for the promotion of my website?
SEO – Search Engine Optimization – encapsulates all the things we can do in order to appear as high as possible within the search pages. Ideally we would appear on the first page. Because when we are looking to buy something or we are searching for information, we might end up on Google. And given that we are on the first page, we will definitely have both visitors and clients.
Yes, direct promotion is important as well, but no more important than SEO promotion. Once a website is optimized for the search engines, this will be promoted whether you have an active campaign or not. More than that, all the pages from your website will promote your page, not just the page you paid the marketing campaign for. And if you have a site that is built properly it just might happen that a customer gets in for one thing and leaves with many more. Which is actually a great thing, right?
SEO optimization is a much too complex of a topic to be discussed and learnt based only on one web page. SEO optimization is a separate branch of the IT where specialists dedicated their expertise for this thing only. That’s why all we can offer is a summary of the most important elements. Obviously, in case you are interested in finding out more about SEO or about applications for SEO then we invite you to take a virtual tour of our website. We are really involved in studying SEO in detail in order to have the best results.
Where do we begin?
First of all, we begin by knowing our target audience. We talked about this in detail here, therefore we’re just going to cover some main ideas, by looking at the logic behind them. The fact that we know our target audience allows us to create our promotion campaigns as well as the whole content of the website according to the average user’s profile. Obviously, a store of handmade jewelry that speaks mostly to the ladies will be built in a slightly different manner than a building equipment store that is meant mostly for real men. We say slightly because although the text is entirely different, the promotion concept is basically the same. But it’s essential to know our target audience.
After this, we’ll move on to one of the resistance pieces of SEO optimization: keywords
Keywords are those words that the users type in on Google, most frequently, when they are looking for something. And if we manage to integrate those keywords within our website or within our promotion campaign, then we’re going to have top spot within the search pages. We clearly don’t want to be on the second page, in case there even is a second page of the search.
There are quite a lot of tools which can help us analyze which are the keywords that are used that are connected to our website’s activity. For instance, a great tool is Soovle, an app that will automatically generate the most essential keywords based on the word that we provide. Even though it’s not a very flexible tool, it’s really good for beginners.
The second most important thing when it comes to SEO optimization is the presence of the links, both internal and external. Within this page you could notice both link types. These links help a lot the visibility of our site and they are Google selection criteria. Beware though, not to abuse them.
Obviously, these are only two of the most important things that we need to keep in mind. We also included a few internal links so that the study material is sufficient. Especially if we’re at our first lesson.
It’s said that steak is great, but not for babies. Therefore, we’re not going to make a steak out of this article but rather invite you to take a look at the other pages that are dedicated to SEO.
It’s a very complex branch, essential to anyone who wishes to do online marketing. And if you have a site or at least some minimal online presence, you will need online marketing.