How do I increase my site traffic? – 5 pieces of advice from the SEO field
One of the most accessible methods of increasing the traffic from our sites is through SEO optimization. Truth be told, when we need a certain piece of information, the moment we are looking for something, chances are we’re going to land on Google. And here we can see the importance of SEO: the better optimized our site is, the higher chances for us to be found on the first page.
When was the last time you checked out the second Google search page?
We can’t remember either. That’s because we always do our homework and we are in a constant motion in order to keep up with Google.
Why do we say this?
Google, as well as the entire world is in a continual change. Especially in 2017 which represented a pivotal year for the online community from Romania. For the first time, the acquisitions made via smartphones have overcome all the other methods. Facebook introduced Marketplace and people start buying online instead of using the traditional shops.
In other words, we have work to do in the field of SEO and here we have some useful advice:
- An easy, basic rule when it comes to SEO is to know your audience. It sounds silly and easy to do and that’s exactly why we tend to ignore it. Luckily, Google Analytics is here to help us understand better our audience. Always the content from our site, just like any other marketing action, has to be built according to the language of our target audience.
- Keywords are the main SEO tool. In other words, the words the Google users type in when they are looking for something. In order to understand this better, we need to take a look at point number 1. We need to understand the target audience in order to be able to understand the keywords that they use. The moment we use the right keywords, through using the right language, our place at the top is guaranteed.
- As a bonus to the keywords, if you wish to stand out from your competitors, we invite you to take a look at the section dedicated to longer keywords as well. Yes, everyone is optimizing the SEO section for 2-3 keywords but when it comes to the longer keywords the highway is usually empty. Because SEO optimization is about being one step ahead of anyone else.
How do I find out what those keywords are?
We either simply think what they might be or we use modern technology. Soovle, for instance, is a free application that shows you all the keywords gathered from Google, Amazon or Wikipedia. All you have to do is introduce the word and the list of keywords will be generated.
Also, for a true library it’s essential to visit the site of the guys from Quora. A modern site where beginners are asking questions and the professionals are answering.
Another piece of advice, just as important, is represented by the usage of hyperlinks. As you can see, we also slipped in a couple of hyperlinks through this tiny article.
Why do hyperlinks help at SEO optimization and, implicitly, at visibility?
First of all, hyperlinks represent a tool that is directly taken into account by Google. If we have 2-3 hyperlinks, we already have a plus compared to our competitors.
Hyperlinks represent natural links, a very strong artifice for growing the traffic that works in the favor of both sites. Both of them promote and both of them attract users reciprocally. Plus, you never know when the possibility of a collaboration arises or of an article made together.
Combining these aspects, by using the right keywords integrated within quality content will help us grow more and will make us become more visible on Google. And they will keep us away from the second page of Google search. Now all there’s left to do is to apply them.