Are you interested in creating a personal brand? Do you want your image to be easily recognizable wherever you are? Do you want the name of your company to be automatically associated with a product or a service? Then you will have to work on the growth of your image, the growth of your brand. In other words, you need a personal branding strategy. And today’s article is dedicated to this essential aspect of your business.
But before going on talking about personal branding, we have to actually understand the concept. According to Wikipedia, a brand represents a name, a term, a design, a symbol or any other features that distinguishes an organization or a product from the competition’s, in the eye of the client. Hence, you need personal branding in order to create your own image within a world as vast as that of the internet.
How do I build a successful personal branding campaign?
A brand is built in time, with a great deal of patience, dedication and professionalism. But before answering the question “how”, you’re going to have to answer the “why”. Why do you want your brand to be a strong one, why do you want your products to be recognizable from afar? We’ve already tackled the relevance of the answer to this question “why” when we talked about the recipe of a successful business, and the same question can be applied in this situation as well.
Now that we’ve passed the first (and most important) step, we can go on talking about how a successful personal branding is built:
I. The technical side of building a brand
A brand has to be easily recognizable and easy to be remembered. A brand has to represent your voice in this world, that’s why you have to make sure that you will always transmit the right message.
I.1. Being an extremely visual element, a brand needs a powerful logo, one that represents you. A simple and efficient logo: people will never remember complicated ones. However, for this there are specialists in the field of graphic design.
I.2. Just as important as the logo is the text you transmit to the world. Be it that we talk about a publicity banner, a press release or a blog article, you always have to offer text of high quality. We offer full attention to the topic of copywriting, since we also offer full copywriting services, at the highest quality standards. Just as it happens in the case of the logo, if you are not a professional within the field, you’d better use the services of professionals. Especially if we talk about press releases.
I.3. An immaculate marketing campaign. It’s essential to be present on as many social media platforms as possible. And in case you want to take the email marketing campaigns and social media in your own hands, you will have to stay deeply informed regarding all the media channels (especially the social media ones). Or you can always turn to specialists.
II. The ethic and conduct part
It’s essential to build a powerful brand, but it’s just as important to maintain it once it has been created. Anyone can show up with a million dollar smile and an immaculate imagine, but what makes the distinction between newbies and professionals is the timeframe through which they can keep that smile and image. If we talk about personal branding, we talk about a process, not just about an action, a verb, not merely a noun.
II.1. Be on a constant move and keep up with the rest of the world. As we’ve already said earlier, personal branding is about constant movement and action. This is a concept taken from personal development and leadership that you have to be aware of the fact that the path towards perfection has to be walked each day.
II.2. The way in which you create connections with your clients. Be it that we talk about consultancy services, post sales services or just the way we talk to our customers on a social media platform, the way in which you treat them will either take your business to its greatest heights or merely ruin it. That’s why you have to make sure that your consultancy and assistance services are always at their best, at any given time. People think, make judgements and give grades according to the way you behave. And the grades aren’t going to any sort of register, they will merely be reflected in the results of your company.
All these factors, harmoniously combined and professionally executed, will give birth to a successful personal branding. A brand that people will easily recognize anytime, anywhere.
How much emphasize do you place on branding? We are awaiting for your reply in the comments’ section 🙂