About copywriting – what is it and how can it help us?
Today we have a comfortable article, where we tackle a topic that we’re truly good at. Even though for many people the term of copywriting is surrounded by this mysterious aura, we have a mighty clear image about this industry. Yes, you heard right, industry, therefore we invite you to make yourself comfy and discover, along with us, the mysteries of this art of the letters.
The industry of copywriting is not new, the first signs of it going as far back in time as 1870, signs that announced the arrival of a strong and mysterious industry. And it has been hold in this state for quite a while, until the internet came and created a great explosion around this industry, giving it a bigger relevance than it ever had.
But what is, in fact, copywriting?
First of all, copywriting and copyright are two totally different things. If on the copyright side we make sure that the author rights are in place, copywriting is the activity based on creating texts that have the purpose of promoting a service, a product or a company. In other words, copywriting encapsulates any text that has to do with marketing. And since the world of marketing is so complex, the industry of copywriting is also segmented in various niches, having specialists in each field.
The first category is content writing. This, basically has the purpose of generating actual content, within any site. A random thing, such as the text that appears on a site, a thing we consider absolutely natural. However, that text is written by a person. Even these lines that you are reading at this very moment arw written by someone from our beautiful team.
Here is what a copywriter actually does:
Creative writer – the kind of copywriter you have in front of you, the one that deals with the maintenance of a blog. We kept talking about the relevance of a blog and what 2018 brings when it comes to internet marketing. Now more than ever it’s required to have a person that can offer quality and bring value to the readers, who will implicitly bring value to the company.
Web copywriter – this kind of copywriter is specialized in content creation and the organization of texts that go on a site, from the introductory page up to the text that appears on the buttons and pictures. This can usually be found within the SEO copywriting category as well, but about that, later.
Ghost writer – people that are specialized in creating speech type of texts, public discourses. This branch of copywriting is specialized in texts used in public speaking, press releases, lyrics, articles for magazines and so on. The name of the author will never appear in these kind of writings, only the name of the client being used.
Copywriter – the first people dedicated to publicity texts, these create texts with the sole purpose of promoting and selling. Whether we talk about a banner, a slogan or a Google AdWords campaign, a copywriter will only sell. A bit less creative than a Content Writer, but far more technical, this specialization requires solid marketing knowledge and will keep you away from the routine.
Digital/ SEO copywriter – a more technical branch from the field of copywriting, these people ensure the optimization of the site from a SEO perspective. A lot of market study, analysis, time invested in Google Analytics and a capable eye that can find those perfect essential keywords so that they are integrated within the text. And yes, this text as well follows certain SEO rules. Even if a copywriter is not a SEO specialist, basic knowledge is essential. Why did we confer so much relevance to this branch? We invite you to read our articles from the category partly dedicated to SEO.
What’s the best kind of copywriter?
We are all part of the copywriting industry and that makes us all special. Whether you write blog articles or you are a specialist (especially women since their creative side is a huge plus in this field), we are all passionate about copywriting. All of the branches bring profit, therefore we cannot talk about one being better than the other. The best one is the one that you prefer, that you like the most, because if you don’t write out of pleasure, you won’t be successful.
What type of a copywriter are you?
For this, I want you to take a guess and say which branch of the copywriting I am part of. I am only going to reveal the fact that I write blog articles and have some basic SEO knowledge. For more advanced SEO knowledge, I invite you to turn to my professional colleagues form this complex field. People that took Google Analytics by its horns and bring each day exceptional results.