First things first, let’s start with the basics. I know that marketing on various social media platforms can be quite a headache, especially if you’re more used to the traditional shapes that marketing can take. However, we have to admit that with this constantly evolving era we are almost forced to keep up with the latest trends (Facebook Pixel), if we really want our business to blossom at its fullest. And keeping up with social media platforms is just the tip of the iceberg.
First of all, pixels are quite common across most of the advertising platforms.
Their purpose is in great lines to drop a cookie that’s aim is to track your visitors so you can advertise to them further on, later.
This is also known under the name of retargeting.
What is Facebook Pixel?
Basic things before any sort of deep philosophy. Facebook pixel is a code that you can place on your website and its main aim is to track conversion from Facebook ads. It also helps you optimize ads based on the data collected and start building your targeted audience. It works through the usage of cookies that constantly interact with both your website and your users.
How does Facebook Pixel work?
So far the theory is really peachy but to talk in more practical terms, no matter how confusing these pixels might be, they make advertising far easier. They place and track cookies used by the users that visit your site. You will be glad to hear that the process was simplified in 2017 and now you can track more than ever, since there are included more buttons and page metadata.
Is it easy to use? Can I use it for my business?
You can use Facebook Pixel through various ways. Below I will list some of these possibilities:
- Get to know the audience of your website and (as I already mentioned this above), retarget website visitors. This can happen through tracking the moves that your users make, the users that are meanwhile connected to Facebook also. This means that you will have access to information such as what pages they did visit, what they did not visit, how long they stayed on your site and when exactly did they visit.
- You can customize your targeted audience. You cannot send customized ads to one specific person, for instance, however, you can do that with a group of people. For instance, you can group people as: the users who have visited your site in the past 24 hours, users who visited a specific page of your website, users who did not visit one specific page, and so on.
- You can go ahead and create custom conversions. This is a bit similar to creating a customized audience. A customized conversion page allows you to measure activities and optimize your ads.
- Further on you can create customized events. You can create these with an extra code and they will help you get beyond the limit of 40 custom conversions.
How can you add Facebook Pixel to your page?
First of all, you have to select from Facebook ads manager “Pixels” and then click on “Create a Pixel”. You can further choose the name of your Pixel, just bear in mind that you only get one Pixel for each account and that the name you choose should be representative of yourself and your business. Now you have to add the Pixel code to your website and confirm that the Pixel Code is working and voila!
I hope this info helped you at least get started and clear some things up regarding Facebook Pixel. It’s not as complicated and confusing as it might seem at first sight.
Our advice: don’t stay away from evolution and science because it might mean a huge boost to your business!