If you got to this article, congratulations! You are one of those people who decided to get informed and apply basic SEO concepts. And for this you will need patience, practice and, obviously, SEO instruments. Therefore, reading this article you ensured at least a part of the essentials.
Given that you got to read this article out of pure curiosity, we announce you with great pleasure that we have a whole section dedicated to SEO since it’s such an important industry and it requires an adequate amount of space for study.
OK, I understood the main concept and now I would like to practice. Where do I begin?
If you managed to grasp the basic concepts, you will know that one of the most essential steps of a successful SEO company is establishing the keywords. Basically, around keywords evolves a very huge section regarding optimization and giving page ranking. The usage of keywords can do miracles with a decent amount of money, whereas its usage inappropriately can bring on disasters, costing a great deal of money. Hence, you will need SEO instruments that can help you find those magical words which then you can further use. You can check out below the top 5 SEO instruments for beginners (and not only):
An easy to use site, Soovle.com is one of those SEO instruments that is worth beginning with. As you can see in the image, this simple site will show you the most popular words, on various platforms. Its advantage is that it’s easy to use but also that you can see at the same time the search results on multiple platforms/ search engines. Unfortunately its simplicity reduces it to the status of a beginner’s instrument, nonetheless a great one.
2. Yoast SEO
A plugin for WordPress, Toast SEO is ideal for those who are at the beginning of their journey and have a site built in WordPress. Even if Yoast SEO will not give you the best keywords, with the most number of visits, it will help you greatly when it comes to the optimization of the website and the text. A SEO instrument used by everyone, whether they have years of experience behind them or they just heard about the SEO concept 5 minutes ago. More than that, the free version is more than enough to satisfy the needs of those who are at the beginning of their journey.
We talked about the importance of keywords, we talked about the relevance of optimizing your text and now we move on to the optimization of images, which is, as you might guess, just as essential. Kraken is meant for optimization of images, just as Yoast SEO is for WordPress optimization: a popular tool, capable, easy to use and which stays relevant even when you moved on to the next level.
Once you are done with the courses for beginners, you can move on to the SEO instruments for the advanced. Google Keyword Planner is an essential tool for anyone who has the minimum contact with SEO: it helps you build your AdWords campaigns but also to find out what are the most important keywords that you can use within your site. With a full analysis all you have to do is write a keyword and Keyword Planner will show you all the possible variations on that word (or words) and the number of monthly searchers for each of them. Basically, you can see which alternative is the best one for you.
If with Keyword Planner you can work only with those necessary keywords, within Analytics you have access to the whole control panel. Through Analytics you can count all of the SEO aspects through which:
- The number of monthly/ annual visits of the site
- The bounce-rate
- The conversion rate
- The number of accesses depending on the pages
Basically Google Analytics offers all of the necessary information in order to make adjustments to your site. The only real downside of this tool is that it’s built exclusively for Google. And taking into account that Google is widely used, the losses might not be so great.
Have you heard of these SEO instruments before? Which one of them do you use more often? We are awaiting for your reply in the comments’ section 🙂