We’ve already spent a great deal of time talking about how to post the best things on social media, what are the best strategies, when is the best time to engage with our audience and so on, but we never talked the topic of trust.
And trust, just like in real life, plays an essential role. I mean, we said on numerous occasions how much popularity matters when it comes to branding, for instance. Think in the same way for social media. Why would anyone believe the things you post?
1. Make time to be entertaining
And what I mean here is not to make a joke out of yourself but rather pay some attention to your humor. Obviously, your posts should concern your business, your branch and the ideas you promote. However, it’s never too late to leave your own personal touch here and there. You have to keep in mind that your audience consists of humans too, not some robots programmed to read business posts 24/24. So try to keep it at what it’s called “business casual”.
2. Have a voice of your own
Bear in mind that you speak on the behalf of your company, you are their online logo, their voice on social media. If your tone keeps fluctuating from one article to the other, of your information is not consistent, people will notice and penalize you. As I mentioned above, we all have a voice of our own, add a pinch of humor, first handed data and keep it up in all your posts.
3. Don’t ignore your comments
Sometimes answering to all the comments is a difficult task, meaning, if you have a lot of comments. But having a great deal of comments also means that people get involved, get interested and pay attention to what you write. It’s like comments are your ultimate goal when writing because it finally marks a connection with your audience.
4. Don’t be afraid to be wrong
Whatever happens with or within your company, the best standpoint you can take at this point is admit publicly your share of guilt. This is the best way of building trust in real life as well. Don’t hide, people will spot it whenever something goes astray.
5. Stick to your topic
First of all, you don’t want to confuse the users you gathered through all that hard work. Even if it’s good to have a sense of humor and to use your own style to familiarize your audience with who you and your company are, sticking to your branch is essential. If you are in the line of clothing, you wouldn’t want to post about architecture, for instance.
6. Be helpful
Your main aim is, at the end of the day, to offer relevant information to your audience. You want to bring something new to the table, you want to feed them information worth reading and knowing, keep in mind that nobody is going to read something that doesn’t offer them a new perspective or at least a new idea.
All in all, as you can see, the rules, let’s call them rules although they are mostly some guidelines, are not hard to follow or keep in mind. They’re based on common sense mostly and aim at creating a better psychological relation with your target audience. Having first handed content is, obviously the key but handling the details as well is what is going to make you a pro.