If you were under the impression that Instagram can only be used to share whatever you eat, whichever trendy outfit you bought or wherever you spend your awesome holidays at, think twice. Certain businesses prefer Instagram instead of any other form of social media. Does this sound like a surprise? You have no idea how Instagram could ever become helpful for your line of business?
No worries, that’s exactly what we are going to tackle in today’s article!
1. Create the account
You have to be aware from the very start that Instagram offers you the possibility to create a business account, meaning that you can add business hours, an address, and phone number and so on. When choosing your username you should make sure that it’s the same as the name you use on your other branding profiles so that your audience can recognize you. When you choose your profile photo, go for your company’s logo, once again so that people who already follow you on Facebook or Twitter can know who you are.
2. Manage your presence wisely
It’s not enough to merely create an account and wait and see what happens. You have to pick wisely the people you are to follow, so that they match your branch exactly and then start promoting your own business. Pay attention to the comments your audience might leave you and try to respond to as many as possible.
3. How can Instagram help your business?
Once again, creating an Instagram account without a strategy is not going to get you far. On the other hand, Instagram can raise awareness about your brand, your company, if you use it wisely it can increase traffic on your website, you can establish relations both with influencers and new audience and lastly but not least, it can increase your sales numbers.
4. How to create an Instagram strategy?
There are certain things you need to figure out before jumping into posting randomly on Instagram. Some of these things are:
- How often do you intend to post
- When do you intend to post
- What is your writing style going to be
- How do you intend to engage with other business accounts
5. What advantages does using Instagram for business have?
Let’s admit it. We use social media for our business because it can help us raise awareness and familiarize our audience with our brand. However, Instagram, unlike any other social media platform, allows us to:
- Tell our story in a unique way through images
- Show our brand and company in a different light
- Create an authentic profile/ image
- Tell little insights of the company in a funny way
- Build anticipation as never seen before
And so many other aspects that I am not going to mention now.
All in all, there are dozens of ways in which Instagram can work for your own benefit, you just have to have the time and interest to find it all out. In case social media is not amongst your hobbies, you can always turn to someone who does this for a living and keep your social media pages active and going 24/7.
Now I have to go post a photo of my meal but I hope this article convinced you not to ignore Instagram and its magic!