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You might have recently heard phrases such as “email is dead” which led you to think that the whole email marketing topic is just a big scam. Well, think twice because email marketing is clearly not going anywhere out of the picture, any time soon, on the contrary, it’s on a highway to, well, growth!

The number of emails we send out on a yearly basis is increasing. Now you might be wondering why such an ancient way of reaching out to people, since email was there since the existence of internet, is still a hype. Let’s take a look!

MailChimp ↗

Probably one of the best email marketing software (EMS) that are currently out there. It helps you when it comes to creating, designing and sending emails, integrate with services that you currently might be using and tracking your results.

Why is it so great? Just think about spam and how much we insisted on the importance of having good quality emails in order to avoid the spam filters. MailChimp emails do not tend to end up on the spammy side of the inbox. They have a restrictive sending policy. It might also have to do with their slogan, saying that “Send Better Email”.

If you followed our previous articles that were strongly related and about email marketing and email marketing campaigns, you must already know a great deal about this topic. We decided to dig in deeper this time and take a look at what platforms are out there that can help you in your mission.

You wanted to give email marketing campaigns a shot and you had a great idea of what you could reach out with to your audience. You had a good list of emails that could be used and after many brainstorming sessions the perfect email came to light. However, once you got to sending it, instead of getting all the positive replies, your rate of unsubscribe increased. What went wrong? Why did the worst imaginable thing happen? That’s what we are going to take a look at today, together.

Do you have a business and you are into constant improvement? Great! Have you read our previous articles regarding email marketing campaigns and you thought it might be a good idea for your line of business as well?

Do you have people taking care of your website, or maybe even yourself, and yet you wish there would just be more subscribers that you can reach out to? That’s what we are going to take a look at today, how to increase our number of subscribers and will get right to the point and see our recommendations: