To begin with, what does it mean to have emails bounce back? To continue our journey towards a successful email marketing campaign, the next step on our list is to see how we can decrease our percentage of emails that bounce back.
When it comes to emails that bounce back, it can be of two types, hard and soft. A hard bounce back means that the email did not get to the receiver because of problems with the email address, there might be a typo, the pattern might not be the right one or the email address doesn’t exist. The soft one means that there might be issues with the server or the inbox of the receiver is at full capacity.