We all know what a big deal is to appear within social media as well with your business. We live through times when people can be found rather spending time on Facebook than in a local restaurant for instance. So it’s a fact, no need to ask yourself any longer. It’s a must to be on social media and market your business there. Now the remaining question is which social media should you pick when it comes down to priorities.
First things first, let’s start with the basics. I know that marketing on various social media platforms can be quite a headache, especially if you’re more used to the traditional shapes that marketing can take. However, we have to admit that with this constantly evolving era we are almost forced to keep up with the latest trends (Facebook Pixel), if we really want our business to blossom at its fullest. And keeping up with social media platforms is just the tip of the iceberg.
As I already mentioned in my previous articles where we tackled the topic of using social media platforms for marketing purpose, you could notice so far that Facebook, Twitter, LinkedIn, Pinterest and all the biggies play a huge roles in your marketing strategy. However, this does not mean that anything you would do on these platforms is bound to become a success.
And just like in any other field, mistakes can happen. And today instead of taking a look at how to avoid falling into these common mistakes, we are going to pay attention to what these mistakes are.
If you already follow us, you know that we have been talking a great deal lately about social media presence and how important it is to be active. We’ve also tackled how social media platforms can be your nest best marketing idea and how they can increase your sales’ numbers. Which all sounds peachy so far, but the question you might be asking yourself at this point is “Ok, I got that far to have 1000 followers on social media but they don’t convert. What do I do?”
And that would indeed be a very good question. That’s why we are going to take a look in today’s article at how we can transform our followers into our customers!
Remember all the articles where I talked about why Facebook, Twitter, Instagram, Pinterest and social media in general is so essential for your business and your brand? Truth is, in case it is your business we are talking about, you will most likely not have the time, nor the interest to manage all your social media accounts. And secondly, unless your accounts are managed in a serious manner, it is pointless having them to begin with.
So these being told? What can you do in order to have the time necessary to take care of this? You could, for instance, hire a social media manager. What is a social media manager and what skills should you be looking for? Let’s take a look!
If you were under the impression that Instagram can only be used to share whatever you eat, whichever trendy outfit you bought or wherever you spend your awesome holidays at, think twice. Certain businesses prefer Instagram instead of any other form of social media. Does this sound like a surprise? You have no idea how Instagram could ever become helpful for your line of business?
No worries, that’s exactly what we are going to tackle in today’s article!
We’ve already spent a great deal of time talking about how to post the best things on social media, what are the best strategies, when is the best time to engage with our audience and so on, but we never talked the topic of trust.
And trust, just like in real life, plays an essential role. I mean, we said on numerous occasions how much popularity matters when it comes to branding, for instance. Think in the same way for social media. Why would anyone believe the things you post?
I hear people constantly thinking about innovative ways of including Facebook, Instagram and Twitter in their marketing campaigns and strategies. However, it strikes me as a pity to see that nobody gives Pinterest a serious thought. In my case, whenever I go on Pinterest, I get lost in this fascinating universe and wake up 3 hours later on a completely different topic than the one that I initially searched. And I believe I am not the only one.
First of all, let’s take a brief look at why on earth you would be interested in leading a market research in the first place. Given that you have some new product in mind that you want to launch or some new idea you want to test, a market research is the best approach to show you what might best bring profit. And in cases of products that you already have, you can find out whether they are what your customers need, whether there are ups and downs about hem you were unaware of and whether you could bring any improvements to them.
This is why it’s so essential to ask the right questions that can bring you the right answers. So we’re next going to cover some tips for a perfect market research!
When I tell most of the people that I first meet that I write on a blog for a living I can see the skepticism in their eyes and the way they look down on me. “That’s not a real job. What do you actually do for money?” And shockingly my answer is the same one as initially.
Thing is, people believe that writing comes naturally, you just sit in front of a laptop all day, with a tequila next to you and your favorite cookies and just let the nonsense flow form your keyboard.