Latest posts

As I already mentioned in my previous articles where we tackled the topic of using social media platforms for marketing purpose, you could notice so far that Facebook, Twitter, LinkedIn, Pinterest and all the biggies play a huge roles in your marketing strategy. However, this does not mean that anything you would do on these platforms is bound to become a success.

And just like in any other field, mistakes can happen. And today instead of taking a look at how to avoid falling into these common mistakes, we are going to pay attention to what these mistakes are.

If you already follow us, you know that we have been talking a great deal lately about social media presence and how important it is to be active. We’ve also tackled how social media platforms can be your nest best marketing idea and how they can increase your sales’ numbers. Which all sounds peachy so far, but the question you might be asking yourself at this point is “Ok, I got that far to have 1000 followers on social media but they don’t convert. What do I do?”

And that would indeed be a very good question. That’s why we are going to take a look in today’s article at how we can transform our followers into our customers!

Remember all the articles where I talked about why Facebook, Twitter, Instagram, Pinterest and social media in general is so essential for your business and your brand? Truth is, in case it is your business we are talking about, you will most likely not have the time, nor the interest to manage all your social media accounts. And secondly, unless your accounts are managed in a serious manner, it is pointless having them to begin with.

So these being told? What can you do in order to have the time necessary to take care of this? You could, for instance, hire a social media manager. What is a social media manager and what skills should you be looking for? Let’s take a look!

If you were under the impression that Instagram can only be used to share whatever you eat, whichever trendy outfit you bought or wherever you spend your awesome holidays at, think twice. Certain businesses prefer Instagram instead of any other form of social media. Does this sound like a surprise? You have no idea how Instagram could ever become helpful for your line of business?

No worries, that’s exactly what we are going to tackle in today’s article!

We’ve already spent a great deal of time talking about how to post the best things on social media, what are the best strategies, when is the best time to engage with our audience and so on, but we never talked the topic of trust.

And trust, just like in real life, plays an essential role. I mean, we said on numerous occasions how much popularity matters when it comes to branding, for instance. Think in the same way for social media. Why would anyone believe the things you post?

Continue Reading