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We live in the era of information, where most of the people have internet connection and, implicitly, some sort of an online presence. And where there’s a community of people, there’s an opportunity for marketing, for promoting and selling something. It’s just that, unlike traditional trade, here we can reach out to a great deal of people with just one site. Or maybe you don’t even need a site, a page on a social media platform is more than enough nowadays.

You can be the best at what you’re doing, you can have the most amazing content on your website, if people are not aware of its existence, it’s all for nothing. Your shop will always be open but the door case will always be impeccable. The same goes for the online environment: without visibility, our site will remain to be just our little hobby.

In order to avoid this scary scenario, SEO (Search Engine Optimization) has been invented. It’s meant to grow the visibility of our site and to bring us on the first page of Google search.