IT & Internet Marketing

We’ve all been through this. We created the sketch of an online shop, we made our plan, we gathered the necessary materials and we invested time, money and energy. And then the big day arrived, when we opened our doors to the clients. This is a crucial day for us, and we’re at our first business, we’re ready to tear down mountains. We’re mentally prepared, beginning with day one, to not cope with our clients. But then we come to see that the first day is not quite how we have imagined. And then we slowly start to learn about Ecommerce. So this is what we’re going to discuss today.

You want to find out how it’s possible to have better content on your site? Or maybe you just want to know what copywriting is and why it’s useful? Because this is today’s topic, we’ll talk about copywriting and a couple of steps that need to be followed in order to have successful copywriting.

A classical question, that anyone who’s ever done an email campaign asks himself. We send hundreds of emails and we’re hoping to get at least a couple of clicks. If we have more than one person who actually visited the site afterwards, we open the Champaign bottle. More than that, if we have one person who actually bought something as a result of the email campaign, we’re going to throw a little party.

We are living some interesting times, where more money has been invested in the online commercials than in those for television. There are plenty of reasons why it’s more profitable to invest in online publicity but that’s not what we are going to talk about today. Today we’ll cover the administration of budgets and that of the online commercials. Today is no longer enough to merely invest an amount of money and wait for clients to automatically show up. Because they won’t. Ok, they might, but not as you might have expected. Therefore, let’s talk about how we invest money in the online publicity campaigns.