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Best tips to avoid social media threats – for your business

We’ve talked a lot about what benefits being on social media brings both to your company and to your brand. We’ve also covered in a previous article the risks that you might encounter during the usage of social media.

However, since giving it up entirely is also not a very wise path to choose, what can be done is either impose some limits, find a policy that best works for your business and try to follow this tiny guide that we put together in order to help you avoid any further threats!

Social media – a benefit or a danger for your business?

We’ve talked not once but quite a few times about the important role that social media plays in the future of your business. We all know how essential it is to be present on as many social media platforms as possible, to keep track of your stats and keep connected with your target audience. We all know how great of a boost a marketing campaign on a social media is and how many people you can reach out to.

However, what we haven’t tackled so far is the possibility for social media to be not only your number one asset but also your number one threat. How and why? Let’s check it out in today’s article!

Facebook vs Twitter. What would your business choose?

We all know what a big deal is to appear within social media as well with your business. We live through times when people can be found rather spending time on Facebook than in a local restaurant for instance. So it’s a fact, no need to ask yourself any longer. It’s a must to be on social media and market your business there. Now the remaining question is which social media should you pick when it comes down to priorities.

What is Facebook Pixel and why should I care?

First things first, let’s start with the basics. I know that marketing on various social media platforms can be quite a headache, especially if you’re more used to the traditional shapes that marketing can take. However, we have to admit that with this constantly evolving era we are almost forced to keep up with the latest trends (Facebook Pixel), if we really want our business to blossom at its fullest. And keeping up with social media platforms is just the tip of the iceberg.

Biggest Facebook marketing mistakes you could make

As I already mentioned in my previous articles where we tackled the topic of using social media platforms for marketing purpose, you could notice so far that Facebook, Twitter, LinkedIn, Pinterest and all the biggies play a huge roles in your marketing strategy. However, this does not mean that anything you would do on these platforms is bound to become a success.

And just like in any other field, mistakes can happen. And today instead of taking a look at how to avoid falling into these common mistakes, we are going to pay attention to what these mistakes are.

Best steps to transform your followers into customers

If you already follow us, you know that we have been talking a great deal lately about social media presence and how important it is to be active. We’ve also tackled how social media platforms can be your nest best marketing idea and how they can increase your sales’ numbers. Which all sounds peachy so far, but the question you might be asking yourself at this point is “Ok, I got that far to have 1000 followers on social media but they don’t convert. What do I do?”

And that would indeed be a very good question. That’s why we are going to take a look in today’s article at how we can transform our followers into our customers!

Top skills your social media manager must have

Remember all the articles where I talked about why Facebook, Twitter, Instagram, Pinterest and social media in general is so essential for your business and your brand? Truth is, in case it is your business we are talking about, you will most likely not have the time, nor the interest to manage all your social media accounts. And secondly, unless your accounts are managed in a serious manner, it is pointless having them to begin with.

So these being told? What can you do in order to have the time necessary to take care of this? You could, for instance, hire a social media manager. What is a social media manager and what skills should you be looking for? Let’s take a look!

How to use Instagram for your business?

If you were under the impression that Instagram can only be used to share whatever you eat, whichever trendy outfit you bought or wherever you spend your awesome holidays at, think twice. Certain businesses prefer Instagram instead of any other form of social media. Does this sound like a surprise? You have no idea how Instagram could ever become helpful for your line of business?

No worries, that’s exactly what we are going to tackle in today’s article!

How to efficiently build trust on social media

We’ve already spent a great deal of time talking about how to post the best things on social media, what are the best strategies, when is the best time to engage with our audience and so on, but we never talked the topic of trust.

And trust, just like in real life, plays an essential role. I mean, we said on numerous occasions how much popularity matters when it comes to branding, for instance. Think in the same way for social media. Why would anyone believe the things you post?

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How to use Pinterest in your marketing strategy

I hear people constantly thinking about innovative ways of including Facebook, Instagram and Twitter in their marketing campaigns and strategies. However, it strikes me as a pity to see that nobody gives Pinterest a serious thought. In my case, whenever I go on Pinterest, I get lost in this fascinating universe and wake up 3 hours later on a completely different topic than the one that I initially searched. And I believe I am not the only one.

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