IT & Internet Marketing

To cover our basics before getting into anything more complex on this topic, let’s see first of all what content marketing strategy refers to. It speaks mostly about your marketing development and strategy plan and to put it shortly, any kind of media (written or visual) that you created, on your own, and belongs to you.

That is why, before getting down to actually writing your plan, you have to take into account certain bullet points that will help you shape your plan:

In case you live under the impression that every choice you ever made was well-documented and based on your logic and rationality 100%, you might want to give this idea a second thought. Studies have shown over and over that whatever we buy, whichever marketing path we might choose is based on our own personal, subjective feelings. Sorry to disappoint you… however, good news is that we are going to tackle this topic in today’s article and see why this is the case.

Any site, regardless of its age, whether it’s a new born or already an internet veteran, requires a trustworthy house it can always rely on. And in order to reach the maximum potential, the comfort of one’s own house is one of the most essential elements to consider. That’s why we always recommend professional web hosting services. And in today’s article we are going to take a look at some of the main reasons.

Even though all the websites you visit look flawless and are online for most of the time (ideally all the time) this does not mean that all the magic happens just like that. Behind every page that appears accurately there is a programmer that created the page, and there’s another programmer that takes care of this page. And today’s article tackles the second type of programmers, this article speak about web maintenance.

In case you followed our previous articles that tackled the topic of colors, you might now by now why colors are so relevant, why certain colors influence our moods and perception and how we could integrate them better in our marketing strategy.

All these being said, we covered far more than simple theoretical approach towards the complex psychology of colors. However, regarding its actual applicability, I considered it might be best to take a deeper look at that in today’s article and come up with some hands on tips that you can apply right away.

We covered already in our previous article the psychology that lies behind certain colors and why we are bound to, even unconsciously, react in a certain way to specific colors. We all know studies that tell us how important color is when it comes to marketing and sales. However, things are not so easy, blunt and raw as knowing that yellow stands for positivity and hence you make your whole webpage yellow in order to offer your users a sense of well-being.

I decided to dedicate an entirely different article to this topic due to its importance. And in order to be able to use colors in a correct and accurate manner, according to the context, we must at first understand the logic that lies behind them. Though it might seem a bit off topic, just think about how you will create your next newsletter or your next email or even web page, why not, without understanding some basic design concepts?